What are the digital marketing mistakes you should avoid?
Digital marketing encompasses all efforts directed towards promoting a business through the internet. Some of those include Content Marketing, Social Media Marketing, Email Marketing, and SEO. While each digital marketing activity is unique, some common ground rules must be followed. Just a few digital marketing mistakes can ruin even the most successful businesses in no time. So, businesses...
Content marketing ideas to use during the covid-19 crisis
This global pandemic has quarantined everyone, be it, businesses, or customers. However, one thing that has witnessed a multi-fold increase, even in such desperate times, is content consumption. This reiterates the fact that the demand for such content in the market is massive. With the increasing panache and prominence of digital mediums, content is truly a successful survivor of the Covid-19...
How to know if you’re producing quality content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
How to make your content go viral
Every marketer wants their content to reach as many eyeballs as possible. But with an almost unfathomable amount of content created every minute of every day, how can you make this happen? If your content marketing strategy consists of nothing more than creating the content, applying SEO best practices and hoping for the best, you’re not doing enough. To make your content go truly viral, you...
Is getting new customers through search engines hard? Try the following options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
What are the advantages of choosing elevator marketing
It helps to raise consumer awareness about the brand, products, and services.it is most efficient because these ads are placed in the lifts and the lifts have very rare distractions so the people in the lift will focus on the ads only Marketing and advertising are those tools without which any business cannot survive these days. The competition is really high and the use tools help one to...
How to uncover digital growth opportunities for SMBs in 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...
Influencer marketing: 6 tips for working with opinion leaders
When running your business online, working with opinion leaders is a crucial part of your success. Due to the popularity and significance of social media platforms, the people that have created a following for themselves can also play a significant role in marketing your brand. Social media influencers can help you reach your target audience and promote your products and services a lot more...