What are the digital marketing mistakes you should avoid?
Digital marketing encompasses all efforts directed towards promoting a business through the internet. Some of those include Content Marketing, Social Media Marketing, Email Marketing, and SEO. While each digital marketing activity is unique, some common ground rules must be followed. Just a few digital marketing mistakes can ruin even the most successful businesses in no time. So, businesses...
Transforming to win with digital ads
Is there any doubt that radio is the best and most cost-effective reach medium ever created? For many decades, radio broadcasters have made a can’t-miss pitch to advertisers: although they are focused on one primary tactic (the linear broadcast), it is a highly differentiated, high-value product with great reach in a given geography. Most radio stations can point to a long and proven track...
Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing. COVID-19 has undoubtedly hit global business hard and that is bound to create a knock-on effect on your digital marketing activity. In this piece I have provided five key areas to look at that can help you minimize the current impact on your business and build up back to normality...
Study finds digital advertising is crucial to SMEs during covid-19
UK – Small and medium-sized enterprises (SMEs) believe that digital advertising is crucial to the future of their business during the Covid-19 pandemic, according to research from the Interactive Advertising Bureau (IAB). The study, called Powering up, found that 64% of the almost 1,200 businesses surveyed were concerned about the future of their business, and half of all the businesses...
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. In what can now be best described as a prescient moment, Razorfish...
Is getting new customers through search engines hard? Try the following options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
What are the advantages of choosing elevator marketing
It helps to raise consumer awareness about the brand, products, and services.it is most efficient because these ads are placed in the lifts and the lifts have very rare distractions so the people in the lift will focus on the ads only Marketing and advertising are those tools without which any business cannot survive these days. The competition is really high and the use tools help one to...
How to uncover digital growth opportunities for SMBs in 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
5 non-technical ways to make a world of difference to digital advertising
A friend working in a marketing agency recently asked me if there is any simple and non-technical way to optimise native advertising campaigns, given that major native advertising platforms are still quite new to marketers. As a performance marketer transitioning from managing accounts on Google and Facebook to now working in a native advertising company, I can empathise with the pain of...