How to boost mobile app downloads and motivate holiday shoppers
As retailers scramble to finalize their plans and offers for the 2019 peak holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. You need to make sure your apps will not only deliver performance and the customer experience shoppers have come to expect, but find ways to increase app downloads prior to Thanksgiving and Black Friday. Despite...
5 ways to optimise mobile forms for higher conversions
Social media marketing professionals know the power of mobile when considering how to increase conversion rate. Not only is it increasingly becoming the go-to method for answering everyday questions, but it’s also a key indicator of consumers’ intent to purchase. In a 2016 Think With Google survey of 1,000 people, when an everyday problem arose, 96% completed a mobile search for the solution....
How multi-channel mobile messaging is changing the future of fashion
Over the past few years, we’ve seen a meteoric rise in mobile e-commerce. Not only was mobile shopping up 55 percent in 2018, but Forrester predicts that by 2022, mobile will account for $175.4 billion in retail sales. Despite this clear shift to mobile, fashion and retail marketers have struggled to keep pace. Many marketers are still focusing their efforts on legacy channels like email and...
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation. As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to acquire (and retain!) those users. Below are six of the most important shifts in...
The changing state of mobile video advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016...
Mobile and programmatic: A growing relationship
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’ monetized impression volume increased by 37%. That’s according to fresh data from PubMatic, which attributes the continued growth to top marketers continuing to increase spend through programmatic...
The age of m-commerce: Why consumers love using mobile as a shopping tool
Mobile is taking the fashion retail industry by storm. The consumer’s need for on-demand purchases has seen brands and stores quickly adapt to their audience as a means of providing the best possible shopping experience. The integration of mobile phones into everyday life is remarkable. As a millennial, it’s not hard to remember when the pocket-sized devices were thrust into the mainstream and...
The ultimate guide to mobile technical SEO
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective. What is technical...
Native advertising: keeping it short and sweet
Publishers are increasingly focussing on how the content is consumed. Taking note of emerging trends in the native advertising space will help brands to build a stronger connect The growth of competing online platforms, creativity and improved technology has given rise to the biggest changes in native advertising. Advertisers are now willing to convey interesting stories to audiences for...