How to boost your holiday marketing campaign
Did you know that Black Friday isn’t actually the biggest shopping day of the year, nor is Cyber Monday? It’s actually the Saturday before Christmas. Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one...
10 tips to find a good SEO writer
Make sure your SEO writer has these characteristics or your new content could do more harm than good. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search...
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not only knowing what they stand for (Search Engine Marketing, in case you were...
How to measure the success of your digital marketing: key areas to examine
Some of world’s greatest natural born leaders—from presidents and prime ministers to CEOs and industrial tycoons—spend hours writing and rehearsing speeches in order to captivate audiences and steal hearts around the world. But then something completely unforeseen happens. They reach the podium, the applause dies down, and they start delivering their address. Seconds turn into minutes, and...
5 key ecommerce metrics
According to IMRG, the eCommerce market in the U.K. was worth more than £133 billion in 2016. Compare that to the global eCommerce market worth of $22.1 trillion (UNCTAD) and it’s clear to see that online purchasing is taking over the world. The beauty of eCommerce is that it enables businesses to connect with potential new buyers from all over the world, at any time of the day. In 2017,...
5 ways to get your ROI with your company’s social media
Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility. You’ve heard it already: Social media is an essential part of your marketing strategy; you’ve read about it already: Post engaging content, get more followers, get more leads; and you’ve (likely) been told this already: Social media activity and SEO (search engine...
The ultimate guide to mobile technical SEO
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective. What is technical...
How businesses can benefit from blogging
There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind. Blogging helps to: Draw online traffic. Nurture and convert customers. Keep current...
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, ‘intelligent’ content that will really move the needle. Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and...