What does the future look like for programmatic ads?
When you put AI, AR, VR, and other emerging technologies together, programmatic ads begin to seem really exciting. As marketers globally are looking to deliver more consumer-first, relevant and meaningful marketing experiences, data-driven marketing (using programmatic technology) has risen in prominence. According to eMarketer’s programmatic forecast, more than US$65 billion will be spent on...
4 reasons why digital context matters
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. “I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain Renault was...
4 digital ad inflection points marketers can’t ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail. So what’s a retail executive to do? Well, with change comes opportunity. And the good news is...