B2B native advertising trends in 2020
2020 has presented its challenges for B2B marketers, and perhaps no advertising channel has proven to be more scrutinized than branded content and native advertising. Whether it’s dealing with the business implications of the pandemic or successfully brand positioning through social issues, marketers have had to rethink their approach to content. Many marketers hit the pause button to an...
5 can’t-miss benefits of native advertising
Every day, people are bombarded with advertisements online. But only a few realize that what they come across is called native advertising. In the era of banner blindness, when it’s becoming more and more challenging to reach your audience with traditional ads, native advertising is on the rise. And it might leave you wondering: are these ‘you may also like’ widgets so effective and what’s in...
How you can win with content
When it comes to drawing in audiences, advertising’s loss is content’s gain. The dust may have settled on Ad-mageddon, but losses in the digital publishing landscape resulting from ad-blockers have jumped by more than a third to £18m in the past year. According to recent figures, it’s now estimated that more than 309 million people (representing 16% of the world’s 1.9 billion...
Tips for effective native advertising
Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR). Yoori Hwang (Myongji University) and Se-Hoon Jeong (Korea University) tackled this subject in a paper entitled, Editorial Content in Native Advertising: How Do Brand Placement and...
Online advertising – How to make It 100% effective?
Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is...
How to be really good at Digital Marketing in 2020?
With digital trends growing YoY and newer technologies and experiments being tested out in the industry, Digital marketing is bound to take up a larger share in the coming years. With the search engine giant, Google testing out new approaches such as shopping tab to increase customer experience and leveraging buying intent, E-commerce players like Amazon increasing priority to marketplace,...
Future of programmatic, native advertising in OTT
No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age. “The very nature of the format of a 30-second spot is part of the problem. You could design a beautiful, relevant, emotionally impactful 30-second TV ad, but the fact that that interrupted something that the consumer really wanted to watch, that poses...
Video driving growth of non-social native advertising
While the walled gardens of social-media giants still comprise a disproportionate share of digital advertising spend, non-social native advertising is rising at a rapid pace, driven largely by video. That is a key takeaway from a new report from ad tech firm TripleLift. TripleLift’s 2018 Native Trends Report found that non-social native advertising was growing at almost twice the rate of...
Shaping the future of native advertising
Adyoulike chief executive officer and co-founder, Julien Verdier believes that there is a new revolution coming, particularly with mobile and being able to replicate the social platform experience on mobile and open web. At Cannes Lions 2018, Verdier said: “That’s why we are scaling the product and creating a lot of new exciting products at the moment inspired by stories, mobile...