What is SEM?
If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not only knowing what they stand for (Search Engine Marketing, in case you were...
Content as a service is the next evolution for marketing
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS. Content marketing has quickly become one of the most important marketing channels for any business. According to data reported by CMI, 88 percent of B2B marketers produce at least one piece of content a day. Of course, marketers...
The age of m-commerce: Why consumers love using mobile as a shopping tool
Mobile is taking the fashion retail industry by storm. The consumer’s need for on-demand purchases has seen brands and stores quickly adapt to their audience as a means of providing the best possible shopping experience. The integration of mobile phones into everyday life is remarkable. As a millennial, it’s not hard to remember when the pocket-sized devices were thrust into the mainstream and...
5 key ecommerce metrics
According to IMRG, the eCommerce market in the U.K. was worth more than £133 billion in 2016. Compare that to the global eCommerce market worth of $22.1 trillion (UNCTAD) and it’s clear to see that online purchasing is taking over the world. The beauty of eCommerce is that it enables businesses to connect with potential new buyers from all over the world, at any time of the day. In 2017,...
5 ways to get your ROI with your company’s social media
Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility. You’ve heard it already: Social media is an essential part of your marketing strategy; you’ve read about it already: Post engaging content, get more followers, get more leads; and you’ve (likely) been told this already: Social media activity and SEO (search engine...
6 keys to increasing your revenue in a declining market
In 2014, King’s Hawaiian overtook Bimbo as the leading U.S. vendor in “all other fresh rolls/buns/croissants.” In 2016, the bakery increased sales of fresh rolls and buns by 12.2 percent and hamburger and hotdog buns by 23.9 percent, outperforming competitors by a large margin. No matter what your business is, that’s success you want to emulate. I had the chance to speak with Erick Dickens,...
Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Let me get this out of the way: I’m a technology geek and a marketing aficionado. I adore working with marketing automation to drive business. The bright thrill of success bubbles over...
10 laws of social media marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a...
4 better ways to showcase testimonials for your business
Make your existing customers your company’s best salespeople. Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client testimonials. They found...