How to prime your new e-commerce platform for success
Don’t be under the misconception that building an e-commerce store is the most important part of your task as a founder. In fact, your job has just begun. Digital marketing is vital to create exposure, to attract customers, build their trust and engage with them. It’s a blueprint for your online portal. There’s a lot of data proving the importance of attracting and retaining customers for...
6 tips you need to get SEM forecasting right
Forecasting is one of those… things. There’s a myriad of thoughts running through your mind. Each thought casting doubt in the accuracy of your glorified guess. Do I aim low or high? What if I’m wrong?!? What is competition going to do this year? There are so many unknowns, how can I predict what’s going to happen when I’m not a wizard? You have far more information available than you can...
5 ways to optimise mobile forms for higher conversions
Social media marketing professionals know the power of mobile when considering how to increase conversion rate. Not only is it increasingly becoming the go-to method for answering everyday questions, but it’s also a key indicator of consumers’ intent to purchase. In a 2016 Think With Google survey of 1,000 people, when an everyday problem arose, 96% completed a mobile search for the solution....
These 5 next‑gen native ad formats will shape the future of ecommerce
Native ads give brands the opportunity to align with the intention of their audience, instead of fighting for their attention. And the format represents a valuable opportunity to harness that alignment and attention to drive online commerce through compelling and relevant native campaigns. Native advertising is projected to be an $85 billion global industry by 2021 and is considered an...
SEO in 2019: How to ensure your content gets ranked
Did you know that there are over 500 million blogs on the Internet? It’s an extremely competitive industry which requires a lot of effort to succeed at. People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting. Because there is a blog on almost any topic, Google has to pick the best article to show its users. But the good...
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation. As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to acquire (and retain!) those users. Below are six of the most important shifts in...
7 simple tips to optimize your keyword list
Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward. Google’s algorithms grow more sophisticated constantly, and your old bag of keyword tricks becomes less and...
3 untapped tactics to drive traffic to your content marketing campaigns in 2019
Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms? How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a...
Video driving growth of non-social native advertising
While the walled gardens of social-media giants still comprise a disproportionate share of digital advertising spend, non-social native advertising is rising at a rapid pace, driven largely by video. That is a key takeaway from a new report from ad tech firm TripleLift. TripleLift’s 2018 Native Trends Report found that non-social native advertising was growing at almost twice the rate of...