How to create a newsletter that will boost clicks
Are you looking for ways to create a newsletter that will generate the highest possible amount of traffic for your website? Email marketing is not always easy, especially today. Most of the content people receive from businesses is deemed spam. With that in mind, we’re going to give you some tips on coming up with the most efficient newsletter! The Subject Line Bear in mind that any campaign...
Three digital marketing trends that can bring you closer to your customers
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...
Should marketing emails use a ‘no-reply’ email address?
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea. I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of...