How much targeting is too much targeting?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. P&G made headlines in 2016 when it announced it would scale back on Facebook targeting. At the time, P&G CMO Marc Pritchard said, “We targeted too much, and we went too...
How to become a digital marketing wizard in five easy steps
The times they are a-changin’, especially in the online world. Grab yourself this digital marketing course if you want to step into the 21st century. From Facebook ads to YouTube, digital marketers need to be able to do it all in this day and age. Lucky for you, through eight courses and 25 hours of content, you’ll quickly get up to speed. Starting with the basics, you’ll blast through courses...
How advertisers can stay afloat after net neutrality is gone
While it’s still not clear what internet service providers will do after Ajit Pai’s FCC voted to repeal net neutrality rules, it’s certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is largely dependent on fast and reliable access to content publishers and consumers, a requirement that was fairly met under net neutrality...
Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of how to make this advertising approach pay off. Very often, even when an audience is very precisely defined, programmatic campaigns do not always play out as advertisers expect. Properly setting expectations...