Transforming to win with digital ads
Is there any doubt that radio is the best and most cost-effective reach medium ever created? For many decades, radio broadcasters have made a can’t-miss pitch to advertisers: although they are focused on one primary tactic (the linear broadcast), it is a highly differentiated, high-value product with great reach in a given geography. Most radio stations can point to a long and proven track...
Study finds digital advertising is crucial to SMEs during covid-19
UK – Small and medium-sized enterprises (SMEs) believe that digital advertising is crucial to the future of their business during the Covid-19 pandemic, according to research from the Interactive Advertising Bureau (IAB). The study, called Powering up, found that 64% of the almost 1,200 businesses surveyed were concerned about the future of their business, and half of all the businesses...
5 non-technical ways to make a world of difference to digital advertising
A friend working in a marketing agency recently asked me if there is any simple and non-technical way to optimise native advertising campaigns, given that major native advertising platforms are still quite new to marketers. As a performance marketer transitioning from managing accounts on Google and Facebook to now working in a native advertising company, I can empathise with the pain of...
3 signs you are practicing ego marketing and how to stop it
According to Statista, at least 30.2 million companies in the United States are estimated to spend a total of $117.53 billion dollars in digital advertising in 2020. Yet 63 percent of small business owners have reported that they struggle getting traffic and generating leads. Business owners who struggle with this should consider whether they are unknowingly practicing “ego...
We are investing in programmatic advertising to drive revenue growth
With the rising trend of online content consumption in the country, much of digital India today is being driven by the fast growing multilingual Internet user base. Along with rapid penetration of smartphones, video consumption in regional languages has turned out to be a fast-expanding market. Speaking on these lines, in an interview to exchange4media, Probal Ghosal, Director, Amar Ujala...
More brands are turning to in-game advertising
Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos and captive audiences, brands have been relatively slow to adopt it. Reasons for this has been largely attributed to two factors, the first being that many still believe that the gaming audience is comprised largely of teenage boys, which limits the demographic appeal. The second is...
Four ways that view duration changes digital advertising
Adtech doesn’t stand still for a second. From the serving of the first impression in the 90s, to the rise of programmatic in the late 00s, the industry has been pursuing the holy grail of advertising: how to get people’s attention, tell them riveting stories, and change the way they see our brands. 2018 is a big year in that quest. Technologies are now in market which allow brands to plan and...
Shaping the future of native advertising
Adyoulike chief executive officer and co-founder, Julien Verdier believes that there is a new revolution coming, particularly with mobile and being able to replicate the social platform experience on mobile and open web. At Cannes Lions 2018, Verdier said: “That’s why we are scaling the product and creating a lot of new exciting products at the moment inspired by stories, mobile...
Why programmatic needs to become a branding machine
In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to run our ad buying business, and I remember those days with great...