How using a VPN can benefit SEO
The SEO industry is growing rapidly—estimated to balloon to $79 billion by 2020. Even though you may already be doing great with SEO marketing, you should not ignore the potential benefit of a virtual private network (VPN) on SEO strategies. A VPN is a solution that helps connect two parties on the internet anonymously and using an encrypted network that is private. It is mainly used to...
How to determine if you’ve been hit by negative SEO
Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not...
Best practices for international SEO
Let’s talk about hreflang attributes. If you haven’t already navigated away from this page then you’ve already completed the most important step of this journey: starting it. Optimizing your SEO efforts for international clients requires a lot more technical granularity and entirely different strategy from trying to rank your local HVAC firm. Everything – from link building to URL structures –...
Good SEO habits: Turning over a new leaf in 2018
Join a gym, start that diet, call your parents more and turn over a new leaf for your SEO strategy. Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer. You don’t need me to tell you how fast-paced the digital world can be, with the pressures of...
Smart content & smart SEO: mastering audiences & architecture
In today’s contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences. What Is Smart Content? Simply put, smart content is: Discoverable (easily found). Optimized (from point of creation). Profitable (measurable). Easily...
How to boost your holiday marketing campaign
Did you know that Black Friday isn’t actually the biggest shopping day of the year, nor is Cyber Monday? It’s actually the Saturday before Christmas. Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one...
10 tips to find a good SEO writer
Make sure your SEO writer has these characteristics or your new content could do more harm than good. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search...
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not only knowing what they stand for (Search Engine Marketing, in case you were...
How to measure the success of your digital marketing: key areas to examine
Some of world’s greatest natural born leaders—from presidents and prime ministers to CEOs and industrial tycoons—spend hours writing and rehearsing speeches in order to captivate audiences and steal hearts around the world. But then something completely unforeseen happens. They reach the podium, the applause dies down, and they start delivering their address. Seconds turn into minutes, and...