Programmatic advertising on stronger footing
THE programmatic advertising market is gaining momentum as more marketers are buying ad space digitally with the fast-changing digital landscape. Programmatic buying is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement and optimisation of media inventory via a bidding system. According to Zenith Media’s...
4 reasons why digital context matters
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. “I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain Renault was...
Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of how to make this advertising approach pay off. Very often, even when an audience is very precisely defined, programmatic campaigns do not always play out as advertisers expect. Properly setting expectations...
Compliance is no longer an excuse for healthcare to ignore programmatic
Programmatic advertising refers to digital marketing that targets consumer preferences. It works by saving cookies to the web browser when certain pages are visited. This information is then used to create online advertisements that are targeting that specific consumer. This is why people often see advertisements for products they recently viewed. How Programmatic Benefits Healthcare...
What is the future of advertising?
The history of advertising goes back to as early as 2000 BC when the ancient Egyptians made steel carvings for public notices. The history of modern advertising starts with the advent of mediums of mass communication and first one among them was the printing press. Nowadays, advertising is a huge business, thanks to modernity, which has created such huge conglomerates which were never seen...
4 digital ad inflection points marketers can’t ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail. So what’s a retail executive to do? Well, with change comes opportunity. And the good news is...
Data doesn’t lie: Programmatic advertising is on the rise
Programmatic advertising is big. And it’s only getting bigger. But with this growth, however, comes a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different… Programmatic advertising is big. And it’s only getting bigger. But with this...
What is programmatic advertising?
Marketing has often struggled to convince CEOs of its worth over the years. When we were all spending money on print ads in newspapers, we were certainly able to tell where the money was being spent but not so confident about what we were getting back. In the age of digital marketing and CRM, we are able to close that gap – and determine what our return on investment is. It’s not only outputs...