During trying times, new customers can be your lifeline.
As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of...
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads?
Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down.
In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’ monetized impression volume increased by 37%.
That’s according to fresh data from PubMatic, which attributes the continued growth to top marketers continuing to increase spend through programmatic...
In 2014, King’s Hawaiian overtook Bimbo as the leading U.S. vendor in “all other fresh rolls/buns/croissants.” In 2016, the bakery increased sales of fresh rolls and buns by 12.2 percent and hamburger and hotdog buns by 23.9 percent, outperforming competitors by a large margin. No matter what your business is, that’s success you want to emulate.
I had the chance to speak with Erick Dickens,...
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a...
If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel.
The traditional lead generation funnel starts with a wide pool of leads at the top, which gradually narrows down to prospective customers, then opportunities, and eventually to customers.
This encourages sales and marketing alike to take a “spray and pray” approach to...
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