Here’s how ecommerce brands can create their marketing strategy for 2018
Whether you just launched your ecommerce business or even if it has reached the point of maintaining a massive userbase, it is important to create a killer marketing strategy to stay ahead of the curve. When it comes to ecommerce businesses, the only way for consumers to find out about your brand is through effective marketing. But sadly, there are many brands that only focus their efforts and...
The age of m-commerce: Why consumers love using mobile as a shopping tool
Mobile is taking the fashion retail industry by storm. The consumer’s need for on-demand purchases has seen brands and stores quickly adapt to their audience as a means of providing the best possible shopping experience. The integration of mobile phones into everyday life is remarkable. As a millennial, it’s not hard to remember when the pocket-sized devices were thrust into the mainstream and...
5 key ecommerce metrics
According to IMRG, the eCommerce market in the U.K. was worth more than £133 billion in 2016. Compare that to the global eCommerce market worth of $22.1 trillion (UNCTAD) and it’s clear to see that online purchasing is taking over the world. The beauty of eCommerce is that it enables businesses to connect with potential new buyers from all over the world, at any time of the day. In 2017,...