Three digital marketing trends that can bring you closer to your customers
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...
Future of programmatic, native advertising in OTT
No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age. “The very nature of the format of a 30-second spot is part of the problem. You could design a beautiful, relevant, emotionally impactful 30-second TV ad, but the fact that that interrupted something that the consumer really wanted to watch, that poses...
Expert tips for how to maximize your impact on the top 3 social media platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge,...
We are investing in programmatic advertising to drive revenue growth
With the rising trend of online content consumption in the country, much of digital India today is being driven by the fast growing multilingual Internet user base. Along with rapid penetration of smartphones, video consumption in regional languages has turned out to be a fast-expanding market. Speaking on these lines, in an interview to exchange4media, Probal Ghosal, Director, Amar Ujala...
The fundamentals of influencer marketing
Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with your help, and the content can be in the form of a: Social media post Blog...
Brands advertise more effectively with native
Native advertising is everywhere. It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it… Advertisers are actually seeing results. So, what is this miracle method? Well, people seek to ignore advertisements. It’s what we do. It doesn’t even take...
5 things you need to know about video marketing
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail. You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as...