More brands are turning to in-game advertising
Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos and captive audiences, brands have been relatively slow to adopt it. Reasons for this has been largely attributed to two factors, the first being that many still believe that the gaming audience is comprised largely of teenage boys, which limits the demographic appeal. The second is...
Best practices for international SEO
Let’s talk about hreflang attributes. If you haven’t already navigated away from this page then you’ve already completed the most important step of this journey: starting it. Optimizing your SEO efforts for international clients requires a lot more technical granularity and entirely different strategy from trying to rank your local HVAC firm. Everything – from link building to URL structures –...