5 key ecommerce metrics
According to IMRG, the eCommerce market in the U.K. was worth more than £133 billion in 2016. Compare that to the global eCommerce market worth of $22.1 trillion (UNCTAD) and it’s clear to see that online purchasing is taking over the world. The beauty of eCommerce is that it enables businesses to connect with potential new buyers from all over the world, at any time of the day. In 2017,...
5 ways to get your ROI with your company’s social media
Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility. You’ve heard it already: Social media is an essential part of your marketing strategy; you’ve read about it already: Post engaging content, get more followers, get more leads; and you’ve (likely) been told this already: Social media activity and SEO (search engine...
7 ways to get more people to trust your content
These proactive measures can help you separate your trustworthy content from the untruthful stories flooding the internet. Any time we hop on our phones or laptops, we just might feel that the glut of content there is suffocating us. How does that happen? Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is...
10 laws of social media marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a...