Digital marketing 101: What small businesses need to know
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to understand digital marketing and keep up with digital marketing...
5 ways to get your ROI with your company’s social media
Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility. You’ve heard it already: Social media is an essential part of your marketing strategy; you’ve read about it already: Post engaging content, get more followers, get more leads; and you’ve (likely) been told this already: Social media activity and SEO (search engine...