What are the digital marketing mistakes you should avoid?
Digital marketing encompasses all efforts directed towards promoting a business through the internet. Some of those include Content Marketing, Social Media Marketing, Email Marketing, and SEO. While each digital marketing activity is unique, some common ground rules must be followed. Just a few digital marketing mistakes can ruin even the most successful businesses in no time. So, businesses...
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
How to make your content go viral
Every marketer wants their content to reach as many eyeballs as possible. But with an almost unfathomable amount of content created every minute of every day, how can you make this happen? If your content marketing strategy consists of nothing more than creating the content, applying SEO best practices and hoping for the best, you’re not doing enough. To make your content go truly viral, you...
12 predictions for SEO in 2020
As more and more webmasters and entrepreneurs are starting to understand what it takes to succeed in today’s marketplace, online marketing competition continues to grow. If you’re running a website today, you need to constantly upgrade its marketing and performance in order not to fall behind. What does that mean? Well, there are two important aspects that you must consider when it comes to...
Tips to diversify for long-term PPC search marketing effectiveness
This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great for generating short-term profits from internet businesses, but with the difficulties in finding good long-term online advertising platforms, more and more PPC advertisers are seeing...
Three digital marketing trends that can bring you closer to your customers
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...
Why an SEO should lead your website migration
Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be, it is not uncommon for all major initiatives to fall under the umbrella of a contemporary...
The five steps for turning clicks into clients
Do you really care how many people saw your website today? Do you care how many cars drove by your billboard today? Do you care how many people walked by your office or shop today and looked in the window? Probably not unless some of those people made a purchase or became a client or new customer. Digital babble or industry jargon or tech speak doesn’t get you, clients. It can get you...
SEO in 2019: How to ensure your content gets ranked
Did you know that there are over 500 million blogs on the Internet? It’s an extremely competitive industry which requires a lot of effort to succeed at. People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting. Because there is a blog on almost any topic, Google has to pick the best article to show its users. But the good...