Programmatic: ensuring accountability and transparency
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza “Programmatic buying is the gluten of advertising” has been one of the most eloquent catchphrases on the topic. Back in 2014, the astute comment came from no less than Jimmy Kimmel, at the annual ABC Upfronts event in New...
Programmatic advertising on stronger footing
THE programmatic advertising market is gaining momentum as more marketers are buying ad space digitally with the fast-changing digital landscape. Programmatic buying is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement and optimisation of media inventory via a bidding system. According to Zenith Media’s...