Alex Hertel & Philipp Hertel, Co-Founders of Xperiel explain how with today’s mobile audience, marketers need to realize that the future of advertising, especially on mobile, needs new and original approaches in order to be relevant
Back in 2007 and 2008 when the iOS and Android smartphone platforms were still in their infancy, it became clear that something really big was about to happen....
It wasn’t long ago that most advertising pundits were ridiculing and criticizing the native ad format.
Jump forward to 2017 and current forecasts estimate that native ads will capture 30% of the global ad spend by 2020.
This quote nicely sums up the reason for this forecast: “Native advertising looks like a rare win-win for the industry: more effective for advertisers, more valuable for...
Cookies and Your Choices
ADspot uses cookies to improve your experience. In order to accept the use of cookies and continue on the website, click “Accept”, or you can make changes to cookie preferences.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.