Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my...
5 types of video ads audiences love
Video advertising should be one of your most effective marketing tactics. If not, the issue isn’t the format itself — it’s how you’re using it. Tactics like performance video have proven successful for brands as large as tech stalwart HP to fast-growing startups focused on niche products like women’s underwear company ThirdLove. By aligning messaging and visual elements with specific...
Mobile and programmatic: A growing relationship
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’ monetized impression volume increased by 37%. That’s according to fresh data from PubMatic, which attributes the continued growth to top marketers continuing to increase spend through programmatic...
The age of m-commerce: Why consumers love using mobile as a shopping tool
Mobile is taking the fashion retail industry by storm. The consumer’s need for on-demand purchases has seen brands and stores quickly adapt to their audience as a means of providing the best possible shopping experience. The integration of mobile phones into everyday life is remarkable. As a millennial, it’s not hard to remember when the pocket-sized devices were thrust into the mainstream and...
The ultimate guide to mobile technical SEO
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective. What is technical...