Social media marketing professionals know the power of mobile when considering how to increase conversion rate. Not only is it increasingly becoming the go-to method for answering everyday questions, but it’s also a key indicator of consumers’ intent to purchase.
In a 2016 Think With Google survey of 1,000 people, when an everyday problem arose, 96% completed a mobile search for the solution....
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation.
As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to acquire (and retain!) those users. Below are six of the most important shifts in...
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