Shaping the future of native advertising
Adyoulike chief executive officer and co-founder, Julien Verdier believes that there is a new revolution coming, particularly with mobile and being able to replicate the social platform experience on mobile and open web. At Cannes Lions 2018, Verdier said: “That’s why we are scaling the product and creating a lot of new exciting products at the moment inspired by stories, mobile...
Is third-party data targeting more effective than contextual targeting?
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and third-party...