Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of how to make this advertising approach pay off. Very often, even when an audience is very precisely defined, programmatic campaigns do not always play out as advertisers expect. Properly setting expectations...
Compliance is no longer an excuse for healthcare to ignore programmatic
Programmatic advertising refers to digital marketing that targets consumer preferences. It works by saving cookies to the web browser when certain pages are visited. This information is then used to create online advertisements that are targeting that specific consumer. This is why people often see advertisements for products they recently viewed. How Programmatic Benefits Healthcare...
Native advertising: keeping it short and sweet
Publishers are increasingly focussing on how the content is consumed. Taking note of emerging trends in the native advertising space will help brands to build a stronger connect The growth of competing online platforms, creativity and improved technology has given rise to the biggest changes in native advertising. Advertisers are now willing to convey interesting stories to audiences for...
The 5 rules of highly-opened email subject lines
“Use keywords” “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji” These are just some of the pieces of advice you’ll get when you Google “how to write an email subject line”. In fact, Google returns over 31,000,000 results for that query at the time of writing. This number makes more sense when you know that one of the most common email marketing...
5 things you need to know about video marketing
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail. You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as...
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, ‘intelligent’ content that will really move the needle. Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and...
4 simple tips for finding your brand’s voice
Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively affects the overall brand voice is problematic. Whether it’s a leaked video of a CEO...
How to train your B2B customer support team to build a loyal customer base
Building trusting customer relationships takes time and constant interaction, and there is no “one-size-fits-all” solution. In B2B, your customer is your most important asset. Not only do you rely on them to keep current operations successful, you lean on them as references to potential customers so your business can continue to thrive in the future. Building these trusting...
How to run a successful native advertising campaign
Each and every minute of the day, blog writers publish 1,400 new posts, Facebook users share 2,460,000 pieces of content, and Twitter users tweet 277,000 times. Enough to make your eyes glaze over, isn’t it? Internet users are relentlessly publishing content, and in order for it to be seen, it not only has to cut through the noise—it also has to get in front of the right people. For this...