Rise of the content machines: how blogs became a secret weapon
Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s Almanack to promote his print business back in 1732, Michelin launched the Michelin Guide back in 1900, and Jell-O began offering free copies of the Jell-O Recipe Book back in 1901. Those fore-founders of content marketing had the right idea. Offer engaging and useful content to your...
What is programmatic marketing, buying and advertising?
Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded around by agencies, blog posts, in conferences and from those who want to target more efficient spend in the advertising arena. The IAB estimates that by 2018 programmatic spend will have grown from 28% in 2013 to over 80% of marketing spend. Its...
3 reasons email campaigns remain the best marketing tool
I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology. With more and more consumers going mobile, they’re now staying...
The social media marketing checklist your business needs in 2017
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to...
Four marketing pillars to build a business as strong as the Parthenon
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500 years, the Parthenon has been rocked by earthquakes, blown up by exploding gunpowder and suffered severe fire damage, yet it and its pillars still stand today. The way we apply digital and online...