4 tips for a successful content strategy
As marketing evolves into a targeted, data-centric field, it’s more important than ever to ensure that your content has a strong presence. Many businesses, especially small businesses, struggle to keep their content marketing strategy on track. With constantly changing trends in social media, influencer marketing and other media, it can be hard just to determine a strategy, let alone...
Data doesn’t lie: Programmatic advertising is on the rise
Programmatic advertising is big. And it’s only getting bigger. But with this growth, however, comes a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different… Programmatic advertising is big. And it’s only getting bigger. But with this...
7 signs your personal brand needs work
“Personal branding is one of the most important skills that every professional must master at some point in their career,” marketing speaker Seth Price says on his website. “It’s the culmination of many different skills.” Related: 5 Steps to Build Your Personal Brand He’s right: At the end of the day, your personal brand is the only thing you truly have. It’s your reputation online; and,...
What is programmatic advertising?
Marketing has often struggled to convince CEOs of its worth over the years. When we were all spending money on print ads in newspapers, we were certainly able to tell where the money was being spent but not so confident about what we were getting back. In the age of digital marketing and CRM, we are able to close that gap – and determine what our return on investment is. It’s not only outputs...
Programmatic marketers must learn how to blend data with design
Historically, data and design haven’t talked to one other. They were unconnected, actively kept apart – in theory, and in practice. More recently, however, marketers have begun to realise the error of this – and yet there still remains a gap between the two elements that needs bridging. Today, marketers have access to vast amounts of data and many are using this effectively to inform...
How to increase mobile app engagement with push notifications
The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine. The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by this year. However,...
Want loyal customers? Prioritize your customer service with these 4 tactics.
Customer insights. A welcoming environment. Transparency. You don’t need to be a rocket scientist to figure it out. What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service. Customer service doesn’t always generate the same media...
Beware these 7 sneaky PPC attribution tricks
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough...
10 ways to be a terrible blogger (AKA, blogging no-nos to avoid at all costs)
When marketers like you set out to establish blogs, they want them to be successful. After all, what’s the point of putting your time, energy, and effort into a blog if nobody wants to read it or share it with their friends? Here’s the hard truth, though. Even though nobody wants to be a bad blogger, many people accidentally take steps that make them into mediocre bloggers. If you’re one of...