4 ways to reach a new target audience without abandoning your old one
Four strategies to reach a new demographic without changing what current customers already love about your company. For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale. But that’s changed: Thanks largely to millennials, the company recently refreshed its brand with a revised logo, more vibrant packaging, new flavors and a global advertising...