Transforming to win with digital ads
Is there any doubt that radio is the best and most cost-effective reach medium ever created? For many decades, radio broadcasters have made a can’t-miss pitch to advertisers: although they are focused on one primary tactic (the linear broadcast), it is a highly differentiated, high-value product with great reach in a given geography. Most radio stations can point to a long and proven track...
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
Study finds digital advertising is crucial to SMEs during covid-19
UK – Small and medium-sized enterprises (SMEs) believe that digital advertising is crucial to the future of their business during the Covid-19 pandemic, according to research from the Interactive Advertising Bureau (IAB). The study, called Powering up, found that 64% of the almost 1,200 businesses surveyed were concerned about the future of their business, and half of all the businesses...
How do I improve my click-through rate (CTR)?
Improving your paid search campaign’s click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR. In this installment of Ask The PPC, we’ll tackle the question: What can I do to improve my CTR? Click-through rate (CTR) is the amount of clicks achieved off of impressions secured. Improving CTR comes down to pulling one of three...
How to use guest posts to establish your professional creds
When it comes to establishing your professional credentials through digital marketing, few methods can match the effectiveness of guest posting. Contributing content to trusted, relevant sites will increase your brand exposure and establish you as a thought leader in your field. Why is guest posting so powerful? Is the effort to search for suitable sites, reach out to site owners, and write...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the people business. People don’t buy products. They look for solutions to their problems and answers to their questions. They look for ways to be better versions...
Is getting new customers through search engines hard? Try the following options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
5 can’t-miss e-commerce personalization ideas
It’s time to move beyond mere product recommendations. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that...
What are the advantages of choosing elevator marketing
It helps to raise consumer awareness about the brand, products, and services.it is most efficient because these ads are placed in the lifts and the lifts have very rare distractions so the people in the lift will focus on the ads only Marketing and advertising are those tools without which any business cannot survive these days. The competition is really high and the use tools help one to...