During trying times, new customers can be your lifeline.
As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of...
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down.
In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’ monetized impression volume increased by 37%.
That’s according to fresh data from PubMatic, which attributes the continued growth to top marketers continuing to increase spend through programmatic...
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