How to detox your digital marketing strategy
Today, everyone wants to start an online business. There are many success stories out there when it comes to eCommerce businesses, be it on Amazon or somewhere else online, with several true case studies of 6-figure businesses being established within short spans of time. However, for every success story, there are hundreds of online businesses that crash and burn—often within the 6-12...
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on track. I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good traffic. This time, at peak Dallas nightmare rush-hour time, it took …. 45 minutes. Did the traffic gods part the lanes for me?...
Digital marketing 101: What small businesses need to know
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to understand digital marketing and keep up with digital marketing...
5 tips to make email marketing more creative
Email marketing is one of the founders of digital marketing and is still an effective way to improve your business. Even in this age of social media mania, 91% of all email users worldwide check their emails at least once every day. The challenge is to attract the attention of the recipient who receives at least dozens of emails each day. This need to stand out has made marketers,...
7 tips on writing emails your customers will actually read
It’s tough: you spend time carefully crafting marketing emails only to have the majority of your recipients totally ignore them. And yet…email can generate $44 in revenue for every dollar you spend. What are you doing wrong? Possibly nothing. Consumers are getting, on average, 100 emails a day, so in some cases, it’s simply an issue of email overload. It takes a lot for your email to rise...
4 ways to refresh your email newsletter
It seems that many companies approach email newsletters with the mindset that as long as they have one and set it consistently, that is sufficient enough. That couldn’t be further from the truth. Email is an excellent way for brands to share product updates and engage with their customers. It can also serve as a platform for companies to establish themselves as a voice of authority within...
7 email marketing funnel ideas for turning more subscribers into customers
If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes to conversion email marketing funnels. Make sure the actions you want...
Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers....
Here’s how ecommerce brands can create their marketing strategy for 2018
Whether you just launched your ecommerce business or even if it has reached the point of maintaining a massive userbase, it is important to create a killer marketing strategy to stay ahead of the curve. When it comes to ecommerce businesses, the only way for consumers to find out about your brand is through effective marketing. But sadly, there are many brands that only focus their efforts and...