Ecommerce is (still) the next frontier for influencer marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market. Sensitivities around the topic of the coronavirus have heightened the importance of brand- and relationship-building. Demand for sales-oriented influencer marketing, too, has...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the people business. People don’t buy products. They look for solutions to their problems and answers to their questions. They look for ways to be better versions...
5 can’t-miss e-commerce personalization ideas
It’s time to move beyond mere product recommendations. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that...
Why is PPC advertising good for ecommerce businesses?
Pay-per-click (PPC) advertising is one of the usual models of online advertising and is a favorite of both large and small businesses alike. Therefore, as an ecommerce business, you need to pursue the kind of advertising that is regularly backed by data, easy to scale, and gives you a great ROI. PPC advertising meets these criteria. In this post, we will explore further how PPC works and why...
These 5 next‑gen native ad formats will shape the future of ecommerce
Native ads give brands the opportunity to align with the intention of their audience, instead of fighting for their attention. And the format represents a valuable opportunity to harness that alignment and attention to drive online commerce through compelling and relevant native campaigns. Native advertising is projected to be an $85 billion global industry by 2021 and is considered an...
5 ways technology is transforming ecommerce
Technology is transforming almost every area of modern life – and the way that ecommerce websites are designed and promoted is no different. The idea of buying things online is relatively novel itself. Go back less than 20 years and less than 1% of retail sales were made online. Today, that figure is pushing towards 20%. But how exactly is technology changing the way we buy online and what can...
What brands can do to improve ecommerce performance
Tip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they’d leave a site from lack of product content. When asked what they saw as the number one opportunity in ecommerce marketing today, 30% of brands said ‘More accurate consumer targeting across retailers.’ Brands also cited three other key opportunities: ‘Improved user experience’...
Top tips for navigating ecommerce
As the founder of a global ecommerce leader in custom-printed, die-cut products, Andrew Witkin is widely recognized as a leading authority on ecommerce, customization, startups, marketing and the tech economy. Andrew has also served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Navigating the ever-changing landscape of ecommerce...
Here’s how ecommerce brands can create their marketing strategy for 2018
Whether you just launched your ecommerce business or even if it has reached the point of maintaining a massive userbase, it is important to create a killer marketing strategy to stay ahead of the curve. When it comes to ecommerce businesses, the only way for consumers to find out about your brand is through effective marketing. But sadly, there are many brands that only focus their efforts and...