How to become a digital marketing wizard in five easy steps
The times they are a-changin’, especially in the online world. Grab yourself this digital marketing course if you want to step into the 21st century. From Facebook ads to YouTube, digital marketers need to be able to do it all in this day and age. Lucky for you, through eight courses and 25 hours of content, you’ll quickly get up to speed. Starting with the basics, you’ll blast through courses...
How to measure the success of your digital marketing: key areas to examine
Some of world’s greatest natural born leaders—from presidents and prime ministers to CEOs and industrial tycoons—spend hours writing and rehearsing speeches in order to captivate audiences and steal hearts around the world. But then something completely unforeseen happens. They reach the podium, the applause dies down, and they start delivering their address. Seconds turn into minutes, and...
Programmatic advertising on stronger footing
THE programmatic advertising market is gaining momentum as more marketers are buying ad space digitally with the fast-changing digital landscape. Programmatic buying is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement and optimisation of media inventory via a bidding system. According to Zenith Media’s...
4 reasons why digital context matters
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. “I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain Renault was...
Making emotional connections in a digital era
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital era will rise above the rest. Studies...