The 3 types of freedom affluent shoppers are craving
By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. There are, I think, three kinds of liberty: day-to-day liberty, lifestyle liberty and mental or emotional liberty. I’d like you to consider each one as something you may be able to deliver through your products, services or...
The five steps for turning clicks into clients
Do you really care how many people saw your website today? Do you care how many cars drove by your billboard today? Do you care how many people walked by your office or shop today and looked in the window? Probably not unless some of those people made a purchase or became a client or new customer. Digital babble or industry jargon or tech speak doesn’t get you, clients. It can get you...
Digital marketing 101: What small businesses need to know
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to understand digital marketing and keep up with digital marketing...
Developing an effective keyword strategy
Keyword Research Choosing the right keywords should be a top priority to start your company off in the right direction. Make your selection based on logic and common sense. “What would my clients be typing into Google to find my services?” Take your answer and make it more specific to the product or service you specialize in. Add terms that will help to identify a specific type of search that...
5 ways technology is transforming ecommerce
Technology is transforming almost every area of modern life – and the way that ecommerce websites are designed and promoted is no different. The idea of buying things online is relatively novel itself. Go back less than 20 years and less than 1% of retail sales were made online. Today, that figure is pushing towards 20%. But how exactly is technology changing the way we buy online and what can...
How to be really good at Digital Marketing in 2020?
With digital trends growing YoY and newer technologies and experiments being tested out in the industry, Digital marketing is bound to take up a larger share in the coming years. With the search engine giant, Google testing out new approaches such as shopping tab to increase customer experience and leveraging buying intent, E-commerce players like Amazon increasing priority to marketplace,...
What brands can do to improve ecommerce performance
Tip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they’d leave a site from lack of product content. When asked what they saw as the number one opportunity in ecommerce marketing today, 30% of brands said ‘More accurate consumer targeting across retailers.’ Brands also cited three other key opportunities: ‘Improved user experience’...
A bright spot in digital marketing
Suresh Reddy-founded Brightcom Group has built Rs 2,400-crore business entity Hyderabad: World is going digital… But Suresh Reddy, chairman and CEO of Brightcom Group, saw its potential twenty years back. An entrepreneur with a commitment to build high value businesses, Reddy who started a small venture in the US that focused on digital greeting cards for both individuals and corporates in...
We are investing in programmatic advertising to drive revenue growth
With the rising trend of online content consumption in the country, much of digital India today is being driven by the fast growing multilingual Internet user base. Along with rapid penetration of smartphones, video consumption in regional languages has turned out to be a fast-expanding market. Speaking on these lines, in an interview to exchange4media, Probal Ghosal, Director, Amar Ujala...