Which PPC metrics should you focus on?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Here are some key paid search metrics to look at. There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI. In this installment of Ask Me Anything About PPC, we will address the following question: “Which metrics should I actually pay...
How to uncover digital growth opportunities for SMBs in 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
6 tips you need to get SEM forecasting right
Forecasting is one of those… things. There’s a myriad of thoughts running through your mind. Each thought casting doubt in the accuracy of your glorified guess. Do I aim low or high? What if I’m wrong?!? What is competition going to do this year? There are so many unknowns, how can I predict what’s going to happen when I’m not a wizard? You have far more information available than you can...
Developing an effective keyword strategy
Keyword Research Choosing the right keywords should be a top priority to start your company off in the right direction. Make your selection based on logic and common sense. “What would my clients be typing into Google to find my services?” Take your answer and make it more specific to the product or service you specialize in. Add terms that will help to identify a specific type of search that...