B2B native advertising trends in 2020
2020 has presented its challenges for B2B marketers, and perhaps no advertising channel has proven to be more scrutinized than branded content and native advertising. Whether it’s dealing with the business implications of the pandemic or successfully brand positioning through social issues, marketers have had to rethink their approach to content. Many marketers hit the pause button to an...
Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing. COVID-19 has undoubtedly hit global business hard and that is bound to create a knock-on effect on your digital marketing activity. In this piece I have provided five key areas to look at that can help you minimize the current impact on your business and build up back to normality...
How to know if you’re producing quality content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
How to uncover digital growth opportunities for SMBs in 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve CX. Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as...
Top 10 B2B display advertising strategies for 2020 and beyond
Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further...
8 content brainstorming techniques that work
It all starts with an idea. When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with. If the idea isn’t there, neither will the performance of the campaign. You need to find ways to feel inspired and brainstorm content concepts. But how? We’ve All Stared at a Blank...
How much targeting is too much targeting?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. P&G made headlines in 2016 when it announced it would scale back on Facebook targeting. At the time, P&G CMO Marc Pritchard said, “We targeted too much, and we went too...
Six B2B content marketing predictions for 2018
Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here are six predictions for B2B content marketers to look out for in 2018 and beyond. As Professor Karl Schwab, Founder and Chairman of the World Economic Forum, wrote: “We are in the Fourth Industrial Revolution characterized by a range of new...