A bright spot in digital marketing
Suresh Reddy-founded Brightcom Group has built Rs 2,400-crore business entity Hyderabad: World is going digital… But Suresh Reddy, chairman and CEO of Brightcom Group, saw its potential twenty years back. An entrepreneur with a commitment to build high value businesses, Reddy who started a small venture in the US that focused on digital greeting cards for both individuals and corporates in...
Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers....
How can small businesses compete in the new age of email marketing? 3 ways.
Email marketing isn’t what it used to be. Which is not to say that it’s become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around — outperforming other digital marketing channels substantially. In fact, according to the Data & Marketing Association and Demand Metric, email has a median ROI of 122 percent. So, all...