How advertisers are reorganizing around programmatic
Now that more than 80% of digital display ads are being bought programmatically, some media companies are eliminating the silos between their direct and automated advertising departments. Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, spoke with eMarketer’s Ross Benes about how the growth in automated advertising is leading companies to reorganize...
Brands advertise more effectively with native
Native advertising is everywhere. It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it… Advertisers are actually seeing results. So, what is this miracle method? Well, people seek to ignore advertisements. It’s what we do. It doesn’t even take...
Online display drives ROI
LONDON: Click-through rates for online display ads may be negligible but they still form a useful function in raising consumer awareness and, for FMCG brands, in driving sales both in-store and online. A year-long research project saw nine brands owned by Unilever and Nestlé tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail...
Six ways to improve convenience store advertising campaigns
Whether you’re a manager at a large national chain of convenience stores or heading up a local family business, it’s important that your advertising budget is wisely spent. A badly run advertising campaign will not only be a waste of carefully guarded company funds, but may also damage your company’s reputation. Here are six ways you can improve your current, and future, convenience store...