The 6 best video types for growing your business
The popularity of video is undeniable. Whether for entertainment, information, or to drive sales, video is one of the most effective and engaging forms of communication today. The online consumption of video is now 15 times higher than it was in 2017. This represents an incredible opportunity for creators and businesses who are looking for fresh ways to capture the attention of their audience....
The best ways to make money online in 2020
If you have been searching the internet for the best ways to make money online, chances are that you have read a lot of garbage already. That is because there are many pyramid schemes targeting unsuspecting job seekers, both offline and online, not forgetting websites that lie just to get clicks. So, before we tell you how to make money online, we have to mention that ours isn’t a list of...
5 types of video ads audiences love
Video advertising should be one of your most effective marketing tactics. If not, the issue isn’t the format itself — it’s how you’re using it. Tactics like performance video have proven successful for brands as large as tech stalwart HP to fast-growing startups focused on niche products like women’s underwear company ThirdLove. By aligning messaging and visual elements with specific...
The changing state of mobile video advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016...
Native advertising: keeping it short and sweet
Publishers are increasingly focussing on how the content is consumed. Taking note of emerging trends in the native advertising space will help brands to build a stronger connect The growth of competing online platforms, creativity and improved technology has given rise to the biggest changes in native advertising. Advertisers are now willing to convey interesting stories to audiences for...