The best ways to make money online in 2020
If you have been searching the internet for the best ways to make money online, chances are that you have read a lot of garbage already. That is because there are many pyramid schemes targeting unsuspecting job seekers, both offline and online, not forgetting websites that lie just to get clicks. So, before we tell you how to make money online, we have to mention that ours isn’t a list of...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing prejudice. Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion. It does not show its work; you...
The effects of social media platforms on small businesses
We live in a world where places are rated based on how “Instagrammable” they are. Thousands of people around the world share similar content on social media platforms, calling themselves “influencers” and asking for special treatment just because other people on the same social media platforms pushed the “following” button. Ads are being pushed into your newsfeed using complicated algorithms,...
How to get your social media followers to do your video marketing for you
In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a table at a restaurant on their phones could be in the midst of consuming video content. That isn’t exposure you want to miss out on. According to Forbes, 90% of people claim video can help...
Expert tips for how to maximize your impact on the top 3 social media platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge,...
Are consumers burning out on social media?
Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued. It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not forget that social media has made a positive impact on how we interact with people, how we...
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things I don’t regret is how useful almost all my previous work experiences...
How to boost your holiday marketing campaign
Did you know that Black Friday isn’t actually the biggest shopping day of the year, nor is Cyber Monday? It’s actually the Saturday before Christmas. Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one...
Seeing the trees for the forest with paid social
Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree that nobody is around to hear. If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound? Of course it would. The 2,000-pound tree would slam down with such force that the ground would shake as the noise...