Ace your enrollments with the ideal higher education marketing strategy
School is full of competition. Students are competing to get accepted, competing for scholarships and competing for honor roll and the Dean’s list once they’re in. Higher education institutions are not exempt from the competition—they’re in a constant battle to capture the attention of prospective students and win the race for enrollment. As a result, higher education marketers need to find...
Future of programmatic, native advertising in OTT
No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age. “The very nature of the format of a 30-second spot is part of the problem. You could design a beautiful, relevant, emotionally impactful 30-second TV ad, but the fact that that interrupted something that the consumer really wanted to watch, that poses...
We are investing in programmatic advertising to drive revenue growth
With the rising trend of online content consumption in the country, much of digital India today is being driven by the fast growing multilingual Internet user base. Along with rapid penetration of smartphones, video consumption in regional languages has turned out to be a fast-expanding market. Speaking on these lines, in an interview to exchange4media, Probal Ghosal, Director, Amar Ujala...
What does the future look like for programmatic ads?
When you put AI, AR, VR, and other emerging technologies together, programmatic ads begin to seem really exciting. As marketers globally are looking to deliver more consumer-first, relevant and meaningful marketing experiences, data-driven marketing (using programmatic technology) has risen in prominence. According to eMarketer’s programmatic forecast, more than US$65 billion will be spent on...
Why programmatic needs to become a branding machine
In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to run our ad buying business, and I remember those days with great...
How advertisers are reorganizing around programmatic
Now that more than 80% of digital display ads are being bought programmatically, some media companies are eliminating the silos between their direct and automated advertising departments. Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, spoke with eMarketer’s Ross Benes about how the growth in automated advertising is leading companies to reorganize...
Programmatic: ensuring accountability and transparency
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza “Programmatic buying is the gluten of advertising” has been one of the most eloquent catchphrases on the topic. Back in 2014, the astute comment came from no less than Jimmy Kimmel, at the annual ABC Upfronts event in New...
Mobile and programmatic: A growing relationship
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’ monetized impression volume increased by 37%. That’s according to fresh data from PubMatic, which attributes the continued growth to top marketers continuing to increase spend through programmatic...
Research: B2B marketers embracing programmatic media In 2018
New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they currently buy or sell advertising programmatically. The report titled: The 2018 B2B Advertising & Marketing Outlook aims to provide readers info on how B2B marketers are adopting programmatic advertising, their use of other data-driven marketing tactics, and the challenges...