The future of advertising
Alex Hertel & Philipp Hertel, Co-Founders of Xperiel explain how with today’s mobile audience, marketers need to realize that the future of advertising, especially on mobile, needs new and original approaches in order to be relevant Back in 2007 and 2008 when the iOS and Android smartphone platforms were still in their infancy, it became clear that something really big was about to happen....
How to increase mobile app engagement with push notifications
The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine. The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by this year. However,...