Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers....
How to build a successful digital video strategy in 2017
Video is steadily growing, and publishers have begun to explore the best ways to include it in their digital strategies for 2017. The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness. Wibbitz collected video performance data from 300 of its...
5 business strategies to boost your first quarter sales
You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have anything. Sales are what validate a business, the reason every business is established. So what happens when your business is running low on sales? You could be running low on sales for any number of reasons. Maybe your marketing...
What is online display advertising
Definition of Online Display Advertising Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect. A new world with an increasingly connected consumer According to studies...
10 simple ways to grow your blog following
How do you build fans? Sure, you could pay for them or trick them into coming to your blogs with sneaky headlines. Or… You could take the long (but most effective route). While building a blog following doesn’t happen overnight, there are several effective things you can do to gain a strong and long-lasting group of readers who want to engage with your content. Read on to learn more. 10...
Video Marketing: Why should I use it?
The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small. With the rise of live video and video content, we’re viewing more content than we ever have before. We’re learning through each view. We’re finding new audiences that engage with our material. We’re including innovative storytelling and unique...
Rise of the content machines: how blogs became a secret weapon
Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s Almanack to promote his print business back in 1732, Michelin launched the Michelin Guide back in 1900, and Jell-O began offering free copies of the Jell-O Recipe Book back in 1901. Those fore-founders of content marketing had the right idea. Offer engaging and useful content to your...
What is programmatic marketing, buying and advertising?
Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded around by agencies, blog posts, in conferences and from those who want to target more efficient spend in the advertising arena. The IAB estimates that by 2018 programmatic spend will have grown from 28% in 2013 to over 80% of marketing spend. Its...
3 reasons email campaigns remain the best marketing tool
I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology. With more and more consumers going mobile, they’re now staying...