Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Let me get this out of the way: I’m a technology geek and a marketing aficionado. I adore working with marketing automation to drive business. The bright thrill of success bubbles over...
How digital transformation can improve customer engagement
Digital transformation has been at the forefront of many business discussions over the past several years. There is a growing need for digital innovation that can bring a company closer to an agile environment, and new technologies have the power to do so. It might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to...
A guide to getting the most out of your content marketing
By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close...
Programmatic advertising on stronger footing
THE programmatic advertising market is gaining momentum as more marketers are buying ad space digitally with the fast-changing digital landscape. Programmatic buying is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement and optimisation of media inventory via a bidding system. According to Zenith Media’s...
4 reasons why digital context matters
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. “I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain Renault was...
Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of how to make this advertising approach pay off. Very often, even when an audience is very precisely defined, programmatic campaigns do not always play out as advertisers expect. Properly setting expectations...
What is the future of advertising?
The history of advertising goes back to as early as 2000 BC when the ancient Egyptians made steel carvings for public notices. The history of modern advertising starts with the advent of mediums of mass communication and first one among them was the printing press. Nowadays, advertising is a huge business, thanks to modernity, which has created such huge conglomerates which were never seen...