What is programmatic advertising?
Marketing has often struggled to convince CEOs of its worth over the years. When we were all spending money on print ads in newspapers, we were certainly able to tell where the money was being spent but not so confident about what we were getting back. In the age of digital marketing and CRM, we are able to close that gap – and determine what our return on investment is. It’s not only outputs...
Programmatic marketers must learn how to blend data with design
Historically, data and design haven’t talked to one other. They were unconnected, actively kept apart – in theory, and in practice. More recently, however, marketers have begun to realise the error of this – and yet there still remains a gap between the two elements that needs bridging. Today, marketers have access to vast amounts of data and many are using this effectively to inform...