ppc metrics Tag

Which PPC metrics should you focus on?

Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Here are some key paid search metrics to look at. There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI. In this installment of Ask Me Anything About PPC, we will address the following question: “Which metrics should I actually pay...