3 mistakes (nearly) every tech startup makes — and how to avoid them
You just spent five years developing the world’s first robotic drone cooler. It keeps your beverages frosty and follows you anywhere so you can get a cold one wherever and whenever you need one. It’s a monumental invention . . . but this cool little product isn’t going to fly without a strong brand. I’ve spent a fair amount of time working on brand development with some amazing minds in the...
Why trust is the new marketing currency
When it comes to connecting with potential customers, there are few things more valuable than trust. Trust is an essential factor in every business relationship. Imagine you’re headed to a jewelry store to purchase a Rolex watch. Maybe you can’t really afford one, but just imagine: On your way to the store, you see a man on the street. He sidles up to you, rolls up his sleeve and shows you his...
How to make room for video in your content strategy
Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this new model in your existing content-marketing strategy makes good sense for a...
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers....
How to build a successful digital video strategy in 2017
Video is steadily growing, and publishers have begun to explore the best ways to include it in their digital strategies for 2017. The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness. Wibbitz collected video performance data from 300 of its...
5 business strategies to boost your first quarter sales
You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have anything. Sales are what validate a business, the reason every business is established. So what happens when your business is running low on sales? You could be running low on sales for any number of reasons. Maybe your marketing...
What is online display advertising
Definition of Online Display Advertising Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect. A new world with an increasingly connected consumer According to studies...
10 simple ways to grow your blog following
How do you build fans? Sure, you could pay for them or trick them into coming to your blogs with sneaky headlines. Or… You could take the long (but most effective route). While building a blog following doesn’t happen overnight, there are several effective things you can do to gain a strong and long-lasting group of readers who want to engage with your content. Read on to learn more. 10...
Video Marketing: Why should I use it?
The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small. With the rise of live video and video content, we’re viewing more content than we ever have before. We’re learning through each view. We’re finding new audiences that engage with our material. We’re including innovative storytelling and unique...