How do I improve my click-through rate (CTR)?
Improving your paid search campaign’s click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR. In this installment of Ask The PPC, we’ll tackle the question: What can I do to improve my CTR? Click-through rate (CTR) is the amount of clicks achieved off of impressions secured. Improving CTR comes down to pulling one of three...
How is the SEO game going to change in the next decade?
Before 2020, tons of articles were written about what SEO features will be relevant the following year. However, 2020 started with a dramatic change that affected the entire world. The coronavirus made everything different. In March, most of Europe was in complete lockdown. People were trapped in their homes, trying to avoid getting infected. Luckily for everyone, internet connections were...
Top 10 B2B display advertising strategies for 2020 and beyond
Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further...
SEO in 2019: How to ensure your content gets ranked
Did you know that there are over 500 million blogs on the Internet? It’s an extremely competitive industry which requires a lot of effort to succeed at. People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting. Because there is a blog on almost any topic, Google has to pick the best article to show its users. But the good...
8 content brainstorming techniques that work
It all starts with an idea. When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with. If the idea isn’t there, neither will the performance of the campaign. You need to find ways to feel inspired and brainstorm content concepts. But how? We’ve All Stared at a Blank...