Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to.
Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip investing in creating 3,000 posts a day, it’s hard to believe that content...
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.
While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year).
Here are my favorite tactics to break the mold.
Tactic 1: A Single Long-Tail Broad Match Keyword, with Every Other Word Added As Negatives...
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